As the Managing Editor for Discover Universal Blog (the official blog for Universal Parks & Resorts), I oversee the editorial strategy and manage the creative implementation of effective storytelling for the brand’s North American theme parks. My team focuses on providing mid-funnel content for guests and future guests that will entertain and inspire them to choose our destination, educate them on what all the theme parks have to offer, and assist them with useful guides and itineraries as they plan their trip.
I get to lead a really phenomenal team of writers who are passionate about their interests and committed to their craft.
We didn’t used to do guest stories and now we do. I am a huge advocate for this kind of storytelling as a means to build brand affinity.
I played a key role in transitioning the blog to a new layout and strategy.
My team and I have been able to increase the amount of time readers spend on each article.
I worked with several key internal partners to integrate a new editorial-style photography standard.
My team has effectively built a robust freelance writing program that prioritizes hiring quality travel writers who consistently bring valuable perspective, input, and expertise.
If you scroll down on the blog past October 2019 and compare it to today, you’d be able to tangibly see the difference in content quality since I joined the team.
A colleague once told me that the Editorial Calendar meeting I host every week is their favorite weekly meeting.
